Goal: Theater13 is a local film company located in Phoenix, AZ. The owner, Chris Heck, is a champion of old-fashion techniques, practical effects, and black and white film. A lover of horror, his films often revolve around Gothic parables and strange tales.
Solution: I knew right away I needed to draw this logo by hand. Being a person who also appreciates practical effects, I took on the task of cutting out a misshapen coffin from black construction paper. I then inked the elements of the logo onto the black paper with a white gel pen. Next, I scanned and vectorized the drawing, creating a smooth, professional logo that still felt weird, hand-made, and a little vintage. Long live black and white.