WEIRDO
IMG_3456.jpg

serenity

branding

Serenity Hospice & Palliative Care has been providing hospice services in Maricopa and Pinal Counties since 2005. Long overdue for a rebranding, they approached us to help reshape their image. Most people who choose hospice care are terminally ill, and are seeking peace and positivity, a life free of medications and stress. So we wanted their brand to feel positive, uplifting, and transformative. A butterfly perfectly symbolizes these things, along with the abstract use of watercolor and paint - a well-known form of uplfiting therapy.

envelope

envelope

business card

business card

envelope, letterhead, business card

envelope, letterhead, business card

pocket folder

pocket folder

SerenityLogo_Final-01.jpg