WEIRDO
Logo-mockup.jpg

innovative financial solutions

branding

Innovative Financial Solutions offers financial services to those nearing retirement, are retired, or are recently single. They needed a new brand that felt inviting, professional, casual, and personal, while remaining appealing to their older demographic. Using rounded letterforms and graphics, I was able to design a logo that not only incorporated a hidden happy face, but managed to feel professional without being overly stuffy at the same time.

Logo-mockup.jpg
letterhead, envelope, business card

letterhead, envelope, business card

member booklet

member booklet

IFS-Brochure-2.jpg
InnovativeFinancialSolutions_013.jpg
InnovativeFinancialSolutions_046.jpg
InnovativeFinancialSolutions_104.jpg
InnovativeFinancialSolutions_115.jpg
InnovativeFinancialSolutions_153.jpg